Enter your cost and what the competition charges. Get back a defensible price range, not just a guess.
Quick math for margin, markup, breakeven and demand sensitivity.
Margin is profit as a share of the selling price. Enter cost and price to see the split.
Markup is profit as a share of cost — it's always a bigger-looking number than margin at the same £ profit.
Breakeven is where total revenue crosses total cost — the units you need to sell before you start making profit.
Elasticity compares two real (or estimated) price points to gauge how sensitive demand is to price. |E| > 1 = elastic, < 1 = inelastic.